New Product Development (NPD)

is the term we use to describe the complete process of bringing a new product or service to market. There are two parallel paths involved in the NPD process: one involves the idea generation, product design and detail engineering. The other involves market research and marketing analysis.

The (NPD) Process

1. Idea Generation
2. Idea Screening
3. Concept Development and testing
4. Business Analysis
5 Beta testing and market testing
6 Technical implementation
7. Launch the Product.

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